Alan Wurtzel Quotes
While DVR penetration is still relatively low, it certainly is an emerging technology. Measuring it allows us to become increasingly more accurate in measuring all the viewing that takes place. 
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Penetration | Emerging | Technology | Measuring | Increasingly |
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It is another interesting way to look at viewer opinion, and we are going to be speaking with these companies about doing business with them, but my concern is whether or not what they monitor can be manipulated.
- Alan Wurtzel
