Heather Dougherty Quotes
While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability. 
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
- Heather Dougherty
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
- Heather Dougherty