Brian Graden Quotes

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV.

- Brian Graden

Tags

Wilmer | Wired | Audience | Humor | Style |

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The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together. - Brian Graden

It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react. - Brian Graden

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other. - Brian Graden