John Fleming Quotes
With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper. 
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Opening | Store | Mart | Adopting | Active |
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This store will function as an active laboratory for testing a range of new ideas and merchandise in a fully operational setting. If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores.
- John Fleming
By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.
- John Fleming