Frank Luntz Quotes

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

- Frank Luntz

Tags

Destroys | Credibility | Product | Important | Clarity |

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Southerners don't divide themselves from the rest of the country. They've got the same concerns about taxes, about spending, about Social Security. - Frank Luntz

If Republicans stay on the side of reform, they win on the side of the status quo, they lose. - Frank Luntz

I believe that there are things worth explaining and educating, even if it takes months or years. - Frank Luntz