Rosser Reeves Quotes
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. 
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Product | Interesting | Copywriters | Today | Understand |
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No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
- Rosser Reeves
