Bill Nussey Quotes
You should try to get as much information as you can before the customer is gone for good. Were they receiving too many email messages? Are they no longer interested in your product or service? Was the content not relevant enough? You can even provide an empty text box on the Web site in which they can add their own feedback. 
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Information | Customer | Good | Receiving | Email |
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Certainly, after a customer indicates he doesn't want to receive any more emails from you, each additional message you send can leave a negative impression, harming your brand, your email delivery reputation and potentially get you in trouble with the law. You should never put obstacles between email recipients and an easy opt-out process. However, as long as you provide a clear and easy opt-out mechanism, you can still offer customers alternatives to leaving.
- Bill Nussey
Managing opt-outs has always been a tricky issue for marketers. Generally, marketers do very little to maintain a relationship once recipients begin the process to be removed from an email list. However, in the course of our review of retail email programs, we uncovered a handful of companies that have developed impressive opt-out programs that can both help stave off list churn and provide senders important information to improve their email marketing programs.
- Bill Nussey