Eric Beder Quotes
Everyone wants to capture that full-price selling that you get from gift cards after Christmas. This is a perfect way to do it. Since it's 'found' money, (consumers) will pay full price for something that's kind of cool. 
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Capture | Full | Price | Selling | Gift |
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The only reason the company's alive is that Kmart has the best stable of licensed brands.
- Eric Beder
This week, in terms of the Christmas season, is probably the least important week... The last two weeks are probably going to be the most important. You have the widest spread between Christmas and New Year's that you can possibly have this year, so after this week, things really start to get interesting.
- Eric Beder