David Carter Quotes
For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas. 
Tweet
Generation | Consumers | Nike | Brand | Coca |
comments powered by Disqus
If people remember these games, they're going to think back on them as the ones where Americans fell flat on their face literally and figuratively. The advertisers are going to be reticent to use these athletes, even the ones who did well.
- David Carter
