J Allard Quotes

I think people want to say it's the Trojan horse or the hub of the home... It's not. Xbox 360 is a digital amplifier. You're not going to put all of your music on 360, you're going to do it on your PC. What I do think is you want to enjoy your music in your home theater and we want to enable that through this device.

- J Allard

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People | Trojan | Horse | Xbox | Digital |

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We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before. - J Allard

If we get half or two-thirds of all the Xbox 360s out there connected to the Internet, that would be a good thing. - J Allard

Don't get me wrong, we love that guy, the 18- to 34-year-old male, he's the backbone of our industry... bring everybody back into the living room. - J Allard