Jef I. Richards Quotes

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

- Jef I. Richards

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Consumers | Gullible | Biggest | Critics | Believes |

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The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? - Jef I. Richards

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. - Jef I. Richards