Jim Cain Quotes

If they're changing prices and incentives, until you evaluate that you don't know if they're really lowering prices for the consumer.

- Jim Cain

Tags

Changing | Prices | Incentives | Evaluate | Lowering |

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People need to realize it can't and won't last forever. It's been effective for us and it sets us up well to introduce some new models. At this point, our plan only goes through Labor Day. - Jim Cain

It is a fledgling market, particularly for us, and we need to establish our reputation as a leader in this technology in order to achieve our longer term goals. Why should Toyota [the hybrid market leader] get to have all the fun? - Jim Cain