If you talk to companies like Massive Inc., they will ...

If you talk to companies like Massive Inc., they will say that they know who is seeing their ads. But what many advertisers are waiting for is somebody who's independent to say, yes, that cola ad got 200,000 impressions within the game 'Splinter Cell' last week, for example. Absolutely nobody is publishing what could be classified as extensive data on that as of yet.