Michael Pachter Quotes
[As such,] only one in 16 people need to rent an extra movie in the new extended rental period to offset the late-fee loss, and that's not that hard to get... When you let people rent for seven days instead of two, the consumer tends to grab the extra movie.
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People | Rent | Extra | Movie | Extended |
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Clever and different and new doesn't necessarily work unless you convince consumers that they really want it.
- Michael Pachter
