Erich Merkle Quotes
(Crossovers) are putting a dent in demand for SUVs. The designs of these vehicles are fresh and something different and they are capturing consumer's attention. 
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Crossovers | Dent | Demand | Suvs | Designs |
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From a functional perspective, it does everything well. From an emotional perspective it does nothing. It looks like any other car on the road.
- Erich Merkle
