Patrick Rooney Quotes
It seems like companies are being more responsive in these crises and perhaps using this as an opportunity for better branding and positioning relative to their day-to-day philanthropy. 
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Companies | Responsive | Crises | Opportunity | Branding |
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The tsunami was a really good example of altruistic giving. (Most Americans) didn't know anyone there or had a strong connection; 9/11 had an element of patriotism. For this hurricane, the vast miles of destruction, plus the raw numbers affected, is one of the things driving that.
- Patrick Rooney
