Arthur Anderson Quotes
[Consultants say direct account shifts are more likely to be made by entrepreneurial companies or those in which the marketing chiefs work closely with top management.] It's an organization where marketing is leading the agency relationship management rather than purchasing... The CMO is closely aligned with the CEO's objectives. 
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Consultants | Direct | Account | Shifts | Entrepreneurial |
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The Lone Ranger's Mother Comes for a Visit.
- Arthur Anderson
[At the Old-Time Radio Convention, which expects 600 attendees this weekend, leaders have begun inviting television stars -- over the objections of purists who argue that only radio performers should be welcome.] If it becomes 'Friends of Old-Time Television,' I'm out of there... Let's Pretend.
- Arthur Anderson