Paul Dergarabedian Quotes
It's becoming more challenging to get people in the theater. When word out of mouth on a movie is not strong, that hurts. But the summer of 2006 is looking good. Hopefully Hollywood will be back on track. 
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Challenging | People | Theater | Word | Mouth |
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Certain movie genres are more about the marketing. The influence that a review has on a movie depends on the type and who the target audience is. While [positive] reviews for certain genres don't affect the box office, a negative review might. Studios weigh the risk versus reward and in some cases are willing to just let the public decide.
- Paul Dergarabedian
