Heather Dougherty Quotes
It's something that consumers expect. You can easily compare prices and find the best prices online and make the holiday budget stretch a little bit further. 
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Consumers | Expect | Easily | Compare | Prices |
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Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
- Heather Dougherty
