David Perez Quotes
Like anything, if you are looking to reach less acculturated fans, the first aspect is to give them an understanding of the game, because they did not grow up around it, ... From the market research done, there is a real openness and willingness for them to become more American, and football is part of the American experience. 
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Reach | Acculturated | Fans | Aspect | Understanding |
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This is your new home, ladies and gentlemen! This is America's Finest City, its cleanest city, its most beautiful city, and it's all yours!
- David Perez
