Heather Dougherty Quotes

Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.

- Heather Dougherty

Tags

Luxury | Retailers | Spend | Money | Advertising |

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People are becoming comfortable buying things like appliances online now. - Heather Dougherty

It's a good time for online retailers to send some e-mail messaging to entice customers to both visit the site as well as potentially pull the trigger. - Heather Dougherty