Mark LaNeve Quotes

March sales were solidly in line with the targets established in our U.S. turnaround plan. We knew that comparisons to a year ago would be difficult because of high daily rental sales and expensive incentives last March. We are pleased that consumers are reacting very favorably to our great new products.

- Mark LaNeve

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March | Sales | Solidly | Line | Targets |

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Given that the industry came in somewhat below our initial expectations, we are pleased that our retail sales were in line with the targets established in our North America turnaround plan. - Mark LaNeve

We want to attract people with our features and our quality, not just the latest wad of cash on the hood. - Mark LaNeve

Our Chevrolet Cobalt, for example, has been lowered $1,500 to $12,900. It's $2,000 lower than comparably equipped Toyotas and Hondas. We want the consumer to question what they're really getting for the $2,000 difference. - Mark LaNeve