Heather Dougherty Quotes

Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.

- Heather Dougherty

Tags

Consumers | Sizes | Wear | Longer | Tactile |

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Penney's is definitely at the forefront of adopting all this new type of technology. - Heather Dougherty

The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online. - Heather Dougherty

Create a nice, simple interface. It has to be a clear task that the kiosk is completing. You don't want the customer to find that the kiosk isn't doing what they expected it to do. - Heather Dougherty