Steve Kernkraut Quotes

Most stores are filled with polar fleece and sweaters, but in 85-degree heat when people are wearing shorts, it's hard to sell those items.

- Steve Kernkraut

Tags

Stores | Filled | Polar | Fleece | Sweaters |

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The expectation is that it's going to be a very disappointing season. Business never materialized, and when it did, it was right around Christmas. It was too little, too late, and I think it became way too promotional. - Steve Kernkraut

It really is very weather-sensitive. You've got to psych the consumer into thinking the fall is coming. And the season is longer because kids wait to see what other kids are wearing. - Steve Kernkraut

Thanksgiving weekend was strong and that lifted a lot of the retailers' results. I think they have momentum going into the holiday season. - Steve Kernkraut