Paul Dergarabedian Quotes
November and December are pound-for-pound just as important as the summer... You see about 20 percent of the gross for the year in about seven or eight weeks. And this year looks to me to be a strong finish to a year that has really had its ups and downs. 
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November | December | Pound | Important | Summer |
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
- Paul Dergarabedian
Certain movie genres are more about the marketing. The influence that a review has on a movie depends on the type and who the target audience is. While [positive] reviews for certain genres don't affect the box office, a negative review might. Studios weigh the risk versus reward and in some cases are willing to just let the public decide.
- Paul Dergarabedian