John Butler Quotes

[Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything.

- John Butler

Tags

Involving | Consumers | Creative | Process | Grain |

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The recovery is still being held back by the weaker consumer outlook. - John Butler

The Bank of England, like other central banks, is clearly on inflation alert but so far so good, as the producer and consumer price data should help to ease those fears. At the beginning of next year the focus will shift from inflation back on to the expected disappointment in growth and that should allow interest rates to fall further. - John Butler

We are seeing the first evidence that the U.S. economy is slowing, while one indicator after another shows that the euro-zone is picking up. They can let the numbers do the work for them. - John Butler