David Carter Quotes

As long as there is an ongoing buzz, you can make [the sponsorship] sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it.

- David Carter

Tags

Long | Ongoing | Buzz | Sponsorship | Sustainable |

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With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine. - David Carter

For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas. - David Carter

As long as there is an ongoing buzz, you can make [the sponsorship] sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it. - David Carter