David Carter Quotes

As long as there is an ongoing buzz, you can make [the sponsorship] sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it.

- David Carter

Tags

Long | Ongoing | Buzz | Sponsorship | Sustainable |

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The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has. - David Carter

Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things. - David Carter

I don't think the WNBA is going to disappear from the sports landscape anytime soon. It's likely to keep chugging along. It's never going to be part of the mainstream in pro sports leagues, but it can find its place as long as expectations don't get too high. - David Carter