Preston Beckman Quotes

Ratings for an event like the Olympics aren't necessarily drawn from the usual prime-time television audience. For us to suddenly program differently for those two weeks would be a mistake for our network.

- Preston Beckman

Tags

Ratings | Event | Olympics | Necessarily | Drawn |

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NBC doesn't have the big shows now. We do. ABC does. CBS does. We weren't intimidated. NBC is vulnerable. - Preston Beckman

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We're at the point in the business where on any given night about half of the audience isn't watching [broadcast] network television. It's not about fighting each other, it's about bringing back that audience with great programming. - Preston Beckman