Marshal Cohen Quotes

Sports footwear usually is also the first place urban consumers will spend money to endorse a celebrity. As we've already seen, people will pay over $100 for the G-Unit or an S-Carter Reebok if it creates the right image for them.

- Marshal Cohen

Tags

Sports | Footwear | Place | Urban | Consumers |

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That campaign was all about the smaller guy competing with the big boys. That's what Sears tried to do (against discount department stores such as Target, Costco and Kohl's) and failed. - Marshal Cohen

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