Shar VanBoskirk Quotes
Television programs, advertisers, networks, they're trying to engage people and create a kind of interactivity with the programming and extend whatever situation is created through the TV programming into something that is more engaging for the user. 
Tweet
Television | Programs | Advertisers | Networks | Engage |
comments powered by Disqus
There are subtle differences. Marketers should think about what type of company fits their business best. You want to think about the model-self-service, collaborative, hosted partner, agency. How much hands-on help do you need?
- Shar VanBoskirk
We've been talking for a long time about how consumers, especially younger ones, don't read newspapers anymore and how they get their news online. This gives newspapers a way to offer compelling local content online that'll keep readers engaged, and it's also pretty compelling local value for advertisers.
- Shar VanBoskirk