Shar VanBoskirk Quotes
Television programs, advertisers, networks, they're trying to engage people and create a kind of interactivity with the programming and extend whatever situation is created through the TV programming into something that is more engaging for the user. 
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Television | Programs | Advertisers | Networks | Engage |
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We learned that marketers prefer to target by context and behavior over demographics and that they are actively using both advanced targeting methods.
- Shar VanBoskirk
