Fragmented Quotes
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
- Steve Jobs
We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.
- Milton Pedraza
Unlimited Edition is a very important development. Companies have had a very fragmented view of business processes; there hasn't been anything that allows them to get a 360 degree view of the customer. Now those using Unlimited Edition can standardize on the same kind of environment for all occasions. They can have integrated processes from one end of the enterprise to the other so that the problem of information silos can begin to abate.
- Denis Pombriant
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