Niche Quotes

A la carte is the beginning of the end for niche cable programming. - Debra Lee

360 Media has always been a labor of love. We have been able to develop a niche in the Atlanta market which has progressed to a national presence for coverage and clientele. It is that scope and our unique approach that has enabled 360 Media to stand out and be that boutique agency clients are looking to work with. Our mantra has always been to under promise but over deliver and that has paid off. - Tara Murphy

[Silicon Valley Bank, founded in 1983, focuses its efforts on serving high-tech and biotech businesses. It also makes a fair amount of real estate and commercial loans and caters to religious organizations.] Through the niche approach, we bring value-added knowledge of the industries... We are known as the bank that lends to emerging growth companies. - John Dean

[Online brokerages] who are in a 'deep discount' niche are going to have to come up with new revenue stream, or they are going to be in trouble. - Robert Sterling

[On new GM vehicles keeping plants from closing:] We're not good at the niche vehicles... A hit product can make a huge difference in capacity issues. - Ron Gettelfinger

[Office supplies] was really a blah category. We decided to really carve a niche out. - Christine Plantan

(People with ADD) need constant variability. There are gifts to that. When people find a niche, in a career or calling, they flourish. - Jon Thomas