Branding Quotes

You've got obligations, not quite on the same level as the CFO going to jail if they run afoul of Sarbanes-Oxley. But if you are not complying with some of the data privacy regulations these days, the company is potentially going to get fined. It's going be ... very negative for PR and company branding. - John Radcliffe

You have to make a conscious effort to put yourself out there and become recognized with your brand. When people recognize you, like you and trust you, that generates positive word of mouth about you and your business. That?s a crucial part of branding. - Suzanne Bates

You can weigh the different strategies until you're blue in the face, but the bottom line is who has the branding and who has the name power. Ultimately that's what's going to win the show. - Jill Krutick

With the merger, we'll become stronger, faster-growing and more profitable than if we went ahead alone, ... The strength of our branding will be across twice the number of stores than we currently operate. - Terry Lundgren

While no one got rich off our web sales, it was a huge component in branding that made people feel this is a product to be taken seriously. - Mark Hovanec

While management will likely continue to guide conservatively, we expect 2006 outlook will be at least in-line with (analysts' consensus estimate of) $4.18. JC Penney's stepped up branding campaign, which kicks off March 2 and includes a temporary NY store, should drive some sales and more importantly position them for market share gains as industry rationalization frees up share. - Jeffrey Edelman

Whether with furniture, fashion or cars -- whenever there are great design elements from the past that can be lifted and updated, they will be. And in terms of branding, whenever car manufacturers can remind consumers of their glory days, that always translates into profit. - Mark Healy

Whether Softbank/Yahoo Japan announce a partnership with Microsoft or with Yahoo U.S. has more to do with branding and strategic factors than with where the software actually comes from. - Gerhard Fasol

What is lacking is tradition and branding, but through persistence, competence, seriousness and more constant visits to the market we may develop a good future in the medium term. - Charles Padaratz

We've got 80 percent of them saying don't know much about it, but 50 percent of those saying if Microsoft had disk-based backup product, they would use it. You can see the depth of branding and marketing muscle Microsoft can drag along with their product. - Brian Babineau