Diffusing Quotes
To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.
- Morris Hite

In my own time there have been inventions of this sort, transparent windows tubes for diffusing warmth equally through all parts of a building short-hand, which has been carried to such a perfection that a writer can keep pace with the most rapid speaker. But the inventing of such things is drudgery for the lowest slaves; philosophy lies deeper. It is not her office to teach men how to use their hands. The object of her lessons is to form the soul.
- Seneca

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