Escalade Quotes
You are probably talking a $10,000 per vehicle profit on a full-size Chevy Tahoe, $15,000 on the larger Chevy Suburban and $25,000 on the luxury Cadillac Escalade SUV. That's real money and a real contributor to GM losing money in the quarter.
- George Peterson
The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.
- Jim Taylor
The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance.
- Jim Taylor
Offering our more dramatically styled, greatly refined and higher performance all-new Escalade at a starting price equal to the current generation Escalade should certainly attract luxury consumers' attention and help Cadillac continue to dominate the large luxury utility segment. The new 2007 Escalade boldly begins the next phase of Cadillac's renaissance.
- Jim Taylor
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