Experiential Quotes
You have to march along and read it in this kind of experiential way... You can't see it unless you are right up on it, and when you are right up on it, you are lost in his mind. That is very important to him.
- Paul Schimmel
This sponsorship was a logical next step in Mercury's pioneering the 'experiential marketing' front, as well as in our ongoing efforts to cultivate the great storytelling found in independent films... The customer coming to a Landmark Theatre aligns perfectly with the customer we expect to see for our new vehicles, including the Mercury Milan sedan and Mercury Mariner Hybrid compact SUV -- a highly educated, tech savvy, cultured professional who likes to go out to a great restaurant, followed by a thought-provoking film.
- Linda Perry
Our research with young people shows that they really prefer experiential learning, which means they prefer to hear from someone who was there (about) what it was like, rather than read about it from a textbook or communicated by a third party. They remember more and understand it much more.
- Steve Ogden
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