Keyword Quotes

Yahoo uses elaborate filtering techniques to identify who users are and those providing auction goods. All (Yahoo) auctions can be searched by keywords and you can get the site to alert you to specific keywords as buying opportunities emerge. - Jeff Brown

We've been focusing on enabling organizations to do a lot more than just search. One of the major limitations organizations have today is they're limited to keyword-based search capabilities. That ends up falling short of most organizations' needs. - Marc Andrews

We will know a lot about the seller and the buyer, like their location, and we know by keywords what item they are interested in. - Garry Wiseman

We manage thousands of keywords and were looking for a solution that could help us better manage our campaigns. Express has been the perfect solution, not only making it easier because of the automation functionality, but also increasing our ROI. - Marc Joseph

Utilizing tools like portfolio optimization technology allows media managers to think strategically about paid search campaigns and shift focus to more value-added activities such as expanding keyword lists, adjusting advertising creative, and testing landing page response rates. - Dave Williams

This is pure math. There are a lot of levers we can pull -- which keywords we're going to buy, what is the bid price. ... We can quantify the whole equation. - Josh Stylman

The trouble is, almost all filters today work using simple keyword-matching approaches, when what's needed is something with more natural language interpretation intelligence. Otherwise, any reasonable attempt at defining filters ends up either letting much too much in that you don't want in, or stopping bona fide messages. - David Ferris