Sony Quotes
You're really talking about an entirely different demographic that Sony is trying to pull in and get to use the system.
- Mike Goodman

XBox appeals to the oldest demographic of the three consoles. Generally, Nintendo appeals to a much younger audience. Sony has covered the gamut from pre-teens to people in their 30s. Microsoft is trying to make their appeal to a younger demographic because there is a lot of money to be made among younger players.
- Brian O'Rourke

With the Cyber-shot phone we aim to create a new lifestyle of 'imaging communication' by combining Sony Ericsson's unique mobile applications and Sony digital imaging technologies. Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot phone we will enable anyone to enjoy an entirely new level of communication -taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others.
- Rikko Sakaguchi

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