Syndicated Quotes
You have to be local, local, local, ... Secondly, if you're going to have syndication, it better be the best syndicated program there is.
- Bob Zimmerman

We could promote the 'care and feeding' of journalists to develop a network sympathetic to Philip Morris... Using this approach in the U.S. we have been able to get favorable articles/commentaries in major publications such as the Wall Street Journal , National Review and reach millions of the public through the numerous syndicated columnists that are in our network.
- Philip Morris

Traditional magazine companies couldn't imagine a launch like this. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.
- Dick Porter

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