Frank Saia Quotes
Yes, there will certainly be one company that ignores the guidelines. That company might live to regret that decision.
- Frank Saia
Television is a cool medium, we learned more than 40 years ago, one that requires no effort on the part of the consumer. The Internet is a hot medium, one that is defined by the effort exerted by the consumer. The more effective learning is going to occur in the hot medium, not the cold one.
- Frank Saia
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