Ira Pittelman Quotes

We are using television as a medium to reach the older demographics, the 40-plus market, who still love music but don't have time to hang out in record stores anymore. - Ira Pittelman

The catalogs of Motown and the Soul '70s and Rock & Roll '60s are disappearing from retail shelves. TV is the best way to talk to that audience now. - Ira Pittelman

A while back, the musicians that built Rock & Roll or started Soul music were uncomfortable with television. But that's not true anymore. Everyone is older now. They all watch TV. - Ira Pittelman

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