J Allard Quotes

No matter how big the number is, we are going to sell out... We are going to have some disappointment with retailers and consumers. - J Allard

If we get half or two-thirds of all the Xbox 360s out there connected to the Internet, that would be a good thing. - J Allard

If only one percent of our audience that plays Halo helped construct the world around Halo, it would be more human beings than work at Microsoft corporation. That's how much human energy we could harness in this medium. - J Allard

I think people want to say it's the Trojan horse or the hub of the home... It's not. Xbox 360 is a digital amplifier. You're not going to put all of your music on 360, you're going to do it on your PC. What I do think is you want to enjoy your music in your home theater and we want to enable that through this device. - J Allard

I think of this as a gamer baseball card. - J Allard

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March. - J Allard

Having wires strewn across your couch and across the floor is a big deal to a lot of people. - J Allard

Don't get me wrong, we love that guy, the 18- to 34-year-old male, he's the backbone of our industry... bring everybody back into the living room. - J Allard

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