Josh Bernoff Quotes

It's still enabling technology that must be built into set-top boxes or consumer electronics devices. - Josh Bernoff

It is not easy to figure out what you do here. Nobody knows the right way to do it. - Josh Bernoff

If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds. - Josh Bernoff

I think they may just be trying to ratchet the expectations down. - Josh Bernoff

I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue. - Josh Bernoff

Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea. - Josh Bernoff

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