Michael Ostrovsky Quotes

Remarkably, under this pricing scheme, it is optimal for each advertiser to bid his actual value per click, regardless of what other advertisers do. - Michael Ostrovsky

Overall, this would stabilize the auction system. - Michael Ostrovsky

It's not a true Vickrey mechanism. - Michael Ostrovsky

If some bidders are naive, and they bid the highest amount they're willing to pay, then they may end up overpaying. - Michael Ostrovsky

Companies would be much better off using such resources to enhance their products, improve customer service, or what have you. - Michael Ostrovsky

Bidders could get away from the auction for days and weeks at a time and put their energy elsewhere. - Michael Ostrovsky

At the very least, we want to educate advertisers about the fact that in some sense they are being taken advantage of. Under the current mechanism, if they don't think carefully about their bidding strategies, they can end up paying a lot more to the search engines than they need to. - Michael Ostrovsky

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