Michael Schuerman Quotes

You had to go to Carlsbad if you wanted to shop at a mall or a department store. You had to go to Carlsbad or Rancho Bernardo to go to the movies. The big center with Target did not exist. - Michael Schuerman

The main impact of North County Fair on Escondido was that it really put it on the modern retail map. It was quite a coup to put six department stores in all at once. - Michael Schuerman

I wrote about nothing else for 10 weeks. - Michael Schuerman

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