Jeff Bezos Quotes
The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. 
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Book | Container | Narrative | People | Create |
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In Q4 of '99, we did a great job of delivering for customers, but it was very costly for us... In Q4 of 2000, we did an even better job of delivering for customers, but at a much, much lower cost.
- Jeff Bezos
