Josh Bernoff Quotes
The future of media is in these niche markets. And as niches go, this one -- women -- is pretty big. NBC doesn't have any properties currently that address this group. 
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Future | Media | Niche | Markets | Niches |
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Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
- Josh Bernoff
