Rob Bollinger Quotes
The goal of the landing page is to capture quality leads. This service takes the risk for the dealership out of search marketing since Jumpstart pays for site development and search marketing costs. The dealer only pays for the completed leads. 
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Goal | Landing | Page | Capture | Quality |
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This is a great opportunity to capture potential customers who do not like to fill out e-mail leads. There are a large number of customers who prefer phone to e-mail. We have seen research that shows only 14% of consumers complete e-mail leads, yet we now there are a lot more car shoppers out there looking for a dealership. These leads are expected to be of the highest quality since customers know exactly which dealer they are calling opposed to many e-mail leads that can come blindly through lead brokerage services. Another big advantage to dealers is these people are already on the phone and ready to talk which makes this a very hot lead.
- Rob Bollinger
We have seen research that shows only 14 percent of consumers complete email leads, yet we know there are a lot more car shoppers out there looking for a dealership. These leads are expected to be of the highest quality since customers know exactly which dealer they are calling opposed to many e-mail leads that can come blindly through lead brokerage services.
- Rob Bollinger