Barry Schwartz Quotes
The sky is the limit on what the complications can cost. 
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The sky is the limit on what the complications can cost.
- Barry Schwartz
There's an ice cream place in Vancouver that has 200 flavors, if you can believe that. But the people who go there end up less satisfied with their purchase than the people who buy their ice cream at a place with only 20 flavors. Yet people are lined up out the door at the place with 200 flavors because it seems like you're more likely to get exactly what you want.
- Barry Schwartz