Sue MacDonald Quotes
There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and ... it's really captured a lot of attention lately. 
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Belief | Word | Mouth | Marketing | Free |
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There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and ... it's really captured a lot of attention lately.
- Sue MacDonald
When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.
- Sue MacDonald